Blade Motorcycles General Data Protection Regulation (GDPR) Policy

Blade Motorcycles Group consists of Blade Motorcycles Swindon, Blade Motorcycles Abingdon, Oxford Ducati, Oxford Harley-Davidson, Cheltenham Harley Davidson, Blade Triumph Cheltenham and Blade Motorcycles Stratford upon Avon

Here at Blade Motorcycles we take your privacy seriously. Gaining your consent about the way your data is obtained and processed by us is a legal requirement of The General Data Protection Regulation (GDPR)

We may collect, store and use the following kinds of personal information:
1. information that you provide to us when registering with our website (including your email address)
2. information that you provide when completing your online profile (including your name, gender, date of birth and any educational details and employment details you provide)
3. information that you provide to us when signing up to any distribution lists to receive correspondence from us
4. information relating to any purchases you make of our goods or services, including any other transaction details made via any of our websites (including your address, telephone number and payment details)

We will only use your personal information for the following purposes;
1. to administer your account,
2. to provide and maintain products and services you have purchased from us
3. to update our manufacturers, finance partners and third-party product providers of your purchase of their products or services
4. inform you of new and existing products and services for marketing purposes
5. enable your use of our website including, sending you goods / supply services purchased through our website
6. send you email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter)
7. provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information
We will contact you as advised by Manufacturer partners* and our Nominated partner suppliers* to ensure the ongoing safety and care of your vehicle and any policies are maintained.
We cross check your data with the DVLA to ensure accurate and timely communications can be made. We track data around email interaction to understand whether communications have reached you e.g. MOT reminders. We check vehicle age and type of work due to help prioritise customer contact.

We combine data from various sources* into one place, to deliver a more personalised experience to you.
We will take all reasonable technical and organisational precautions to prevent the
loss, misuse or alteration of your personal information. We will store all the personal data you provide on our secure servers. All details of financial transactions entered via our website will be protected by encryption technology.

We take steps to ensure that any businesses that we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely.

Under the General Data Protection Regulation, you have the right to: Request copies of your data, rectification of your data, erasure of your data, object to us or restrict the processing your data and where our systems allow, give electronic access to copies of your data in a digital format. For further information or to register a complaint please contact our Data Protection Officer at; email or in writing to GDPR, Heritage Automotive Ltd, 16 Lower Road, Churchfields, Salisbury, SP2 7QD

Individual Rights: Individual Rights - Click here
Subject Access Requests (SAR) Policy: SAR Policy - Click here
Cookies: Cookies Policy - Click here

ICO Registration: we are registered as a data controller with the Information Commissioner's Office and our registration number is: Z7617037
*Full listing of our ‘Manufacturers’ and ‘Nominated Suppliers’ can be found on our website - Click here




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Blade Motorcycles Ltd is an appointed representative of Heritage Automotive Limited which is authorised and regulated by the Financial Conduct Authority. FRN: 307110. We are a Credit Broker not a Lender and can introduce you to a limited number of lenders. We typically receive a fixed commission calculated by reference to the vehicle model or amount you borrow, for introducing you to a lender but this does not affect the interest you pay on the agreement, which is set by the lender.

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